Delancey and Co set to open New York style Salt Beef and Smoked Salmon bar in London’s W1.

Opening its doors this Autumn in W1, Delancey&Co, a cool salt beef and smoked salmon bar, where New York tradition meets London style.

Delancey&Co takes its inspiration from the famed deli bars of Lower East Side New York, such as Katz Delicatessen and Russ & Daughters, but will modernise the approach bringing the salt-beef bar concept into the 21st century.

A first for the capital, Delancey&Co will give diners the chance to eat in or take away piled-high salt beef sandwiches, smoked salmon bagels and a few NYC-Jewish inspired delicacies, but in modern diner-style interiors featuring stool seating, marble counters with pop art and themed imagery adorning the walls.

From behind the self-service bar, carvers will pile up warm, melting salt beef on rye bread (or on beigels if you so chose) with lashings of mustard, or stack hand-carved smoked salmon on bagels (beigels) made by a traditional Jewish baker. There’ll be 6 different types of cream cheese, including pink horseradish and cracked black pepper and chilli, Reuben sandwiches (among other ‘signature’ sandwiches), cholla rolls, sweet and sour gherkins, Jewish penicillin (aka chicken soup) and a few other modernised NYC deli favourites – plus American beers and prosecco on tap to wash it all down.

Daniel Moosah, the brains behind Delancey&Co has spent years in New York and London researching the finest deli offerings, understanding traditional Jewish cooking methods and ethically sourcing the finest brisket and smoked salmon. His take on the traditional NY salt beef bar promises to be modern, light and a much-needed addition to the London fast food scene that is currently dominated by burgers, burritos and hot dogs.

A fussy eater with exacting standards. It is with this passion, experience and meticulous attention to detail that he intends to bring the very best salt beef, smoked salmon and a few surprises to London to shake up the up-market fast food scene.

I’m salivating just at the thought of some salt beef and mustard bagels coming my way soon.. hurry up Autumn, (still can’t say Fall!)


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